Digital printing is an ideal option for small to medium-sized businesses that want high-quality prints that can be customized to suit any need. And unlike alternatives, this method of printing ensures accuracy, so designs look the same every time. As technology improves, options for paper stock, finishes, or other features will also continue to increase. Below are four advantages of digital printing and why you should order your digital prints today.
1. Digital printing is cost-effective
One of the benefits of digital printing is that you can print what you want and nothing more. With significantly lower setup costs, companies don’t have to make unnecessary bulk orders of sales flyers or anniversary brochures just to get the biggest bang for their buck. Runs of 100 or even 10 copies now come with reasonable price tags that old legacy printing could not provide.
2. It is fast
Offset printing comes with a cumbersome setup - making sure plates are mounted, the ink key is set up, and all adjustments are made. Digital printing, on the other hand, requires minimal setup. As a result, turnaround is significantly faster. Your order can be processed as soon as you submit it.
3. Digital printing is customizable
Every customer appreciates a personalized message. One of the advantages of digital printing is that customizing your marketing materials couldn’t be easier. Cost-effective, smaller batches give businesses the opportunity to tailor each order. Have a back to school sale? Make a flyer to target parents and another one to target the students. Or create newsletters for loyal customers using their names in the greeting.
4. It is environmentally friendly
Sometimes the best form of communication is not electronic. In these cases, relying on digital printing can ensure these orders have minimal impact on the environment. This cleaner style of printing doesn’t require the creation of plates for every run. The benefits of digital printing include that there is no waste from extra or leftover ink, paper, or chemicals because only what’s needed gets printed.