Snacks are a product well-loved by many, which is a good thing if you are selling them. But this means that there is a lot of competition on the market, and it can be hard to ensure that your product will be noticed by consumers. One of the reasons companies are choosing custom food packaging is that it helps differentiate your packaged snacks from other similar products. But getting noticed is just the first strep, you have to deliver a high-quality product in order to create repeat customers. And the quality of your packaging will be associated with your product. This means that well-crafted custom food packaging is not just eye-catching, but is also made from quality materials.
Well-Designed Custom Food Packaging Is an Important Part of Branding
Beer Snacks International was created with the desire to offer customers quality snacks to enjoy while having their favourite drinks with friends. These artisanal snacks are inspired by flavours of the world, and perfect to enjoy with a beer or fizzy drinks. They are made with vegan ingredients and carefully chosen spices. You can see what they have to offer on the Beer Snacks International website. Their packaging design has made their products very recognizable and memorable, which is crucial in order to get noticed among other products.
Inspirational Design That Brings These Packaged Snacks to the Spotlight
The box style that Beer Snacks uses for their products is basically a standard Roll End Front Tuck box. This type of box is very popular among retailers, as it is sturdy, protects the product well and it looks good. It is often used for custom food packaging, as well as other retail products.
However, these particular packaging boxes come with a little twist. Most of the time, REFT boxes are made so the long side of the box is touching the surface. This means the box is horizontal and it opens by pushing the lid up. Beer Snacks decided to do things a little differently, since they took a standard REFT product packaging box and turned it vertically. In this case, the box opens from right to left instead of up, but more importantly, this allowed them to bring their design idea for packaged snacks to life.
The Principal Display Panel on this custom food packaging shows an illustration of a beer bottle, which makes perfect sense considering their brand name and what they do. Furthermore, all info on this panel is distributed within the bottle illustration so it resembles an actual beer bottle and label. This wouldn’t have been possible to achieve had they not turned the box vertically. To further customize their packaging box, we cut a hole on the front of the box so it follows the shape of the beer bottle. This was the final touch in achieving a very interesting, memorable and unique product packaging for their packaged snacks.
Branding Done Right
Beer Snacks also did a great job when it comes to graphic design. Their custom food packaging boxes are a great example of how a design should be done when you have a brand with multiple flavours or styles. The design elements on every box are at the same position and the main brand colours are also the same. This is very important, as having a design done like this improves brand recognition. It tells the customers that all these products come from one brand and that they are a part of the same product family. And the way you differentiate the packaging for different flavours is by changing the colours.
In the case of Beer Snacks packaging, as we’ve already mentioned, the primary colours are the same on every box, and the only elements that have different colours on every box are the flags and smaller background elements. This allows for the necessary uniformity of product packaging, and also makes each of the boxes unique just enough so the customers can notice the differences and easily choose their favourite flavour from the shelf.
If you are interested in custom packaging, our team will gladly help you create product packaging that will be noticed by your ideal customers.