In an attempt to increase sales, companies have developed communications made for the masses. As a result, every piece of “junk mail” looks like the next. Today businesses are once again looking for ways to personalize the communications experience using targeted messages, and many are turning to personalized envelopes.
This tool is the ideal way to add the extra little touch to your outbound mail. Custom envelopes dress up thank you’s, indicate a level of importance, and create curiosity. Our new and improved options for envelope printing will cover your communications for every occasion.
Here we introduce to you three brilliant envelope ideas to try for your next order of custom envelopes:
1. Simply Sophisticated custom envelopes
Here is where the KISS (Keep It Simple Stupid) rule is paramount. Start with your company logo and add a simple tag line. Perhaps even choose a material stock that is or complements your corporate colours. Then, most importantly, resist the urge to over-customize or over-stylize. For example, limit yourself to a maximum of two fonts (ideally, no more than one serif and/or one san-serif). If you prefer italics or bold, make sure you apply the same style to the entire text.
2. Impressively iconic personalized envelopes
Sometimes using a well-known industry image can serve as a more memorable strategy. For example, if educators are your target customer, consider developing a unique image of a book or school building as part of your design. If you own a supermarket, play around with the idea of a basket or cornucopia of fresh foods.
3. Creative chic custom envelopes
The easiest way to create this look is by starting with something familiar - like your company logo. Use it as inspiration to brainstorm words, experiences, feelings, and envelope ideas. Then piece together the most compelling items for your customer base to sketch out a fresh look.
Whether you print clearly defined designs, bold splashes of colour, or abstract images on your personalized envelopes, you will get noticed.