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SEO Specialist

Location:

Ottawa

Position Available:

1

Company Description:

Newprint is a Canadian company and a family-owned business with a long, multi-generational printing history. We began as an offset printing company in 1990 serving businesses and organizations in the National Capital Region. While we continue to provide printing services in Ottawa, we have since expanded to serve clients throughout Canada and beyond. We are proud to be a printing services provider to a wide range of clients across North America. As a qualified supplier to various government departments, we have implemented meticulous quality control measures. We use these same measures for all of our clients, from non-profit to public and private companies. One of our goals is to create innovative products and unique solutions for our customers. We use tools from Esko’s and EFI’s catalogue of programs to help streamline and expedite this process, as well as equipment from Heidelberg and Xerox to deliver a finished product.

Description:

We are looking for a SEO Specialist to manage all search engine optimization and marketing activities. The chosen individual will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. He/She will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Daily Tasks and Responsibilities:

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Knowledge and Skill Requirements:

  • BS/MS degree in a quantitative, test-driven field
  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in SEO and SEM