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Email Marketing Specialist

Location:

Ottawa

Position Available:

1

Company Description:

Newprint is a Canadian company and a family-owned business with a long, multi-generational printing history. We began as an offset printing company in 1990 serving businesses and organizations in the National Capital Region. While we continue to provide printing services in Ottawa, we have since expanded to serve clients throughout Canada and beyond. We are proud to be a printing services provider to a wide range of clients across North America. As a qualified supplier to various government departments, we have implemented meticulous quality control measures. We use these same measures for all of our clients, from non-profit to public and private companies. One of our goals is to create innovative products and unique solutions for our customers. We use tools from Esko’s and EFI’s catalogue of programs to help streamline and expedite this process, as well as equipment from Heidelberg and Xerox to deliver a finished product.

Description:

We are looking for a talented Email Marketing Specialist to take the lead with our email marketing strategies. Main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters.The individual chosen is interested in web technologies and can generate innovative ideas to increase sales. The Email Marketing Specialist’s role is to reach customers through email campaigns and inform them about new products and events.Ultimately, he/she should be able to promote our brand and ensure our customers stay in touch with our company updates.

Daily Tasks and Responsibilities:

  • Identify target audience and grow our email list
  • Design and implement direct email marketing campaigns
  • Proofread emails for clarity, grammar and spelling
  • Ensure mobile-friendly email templates
  • Write newsletters including all company updates
  • Upgrade our email templates using graphics, personalization and advanced features
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Create email databases for lead generation
  • Analyze campaign performance and suggest improvements
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practices

Knowledge and Skill Requirements:

  • BSc degree in Marketing, in a relevant field or equivalent work experience
  • Proven work experience as an Email marketing specialist or Digital marketing specialist
  • Hands on experience with HTML and content management systems
  • Proficiency in marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • Strong project management skills
  • An ability to work under tight deadlines