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Marketing Manager

Location:

Ottawa

Position Available:

1

Company Description:

Newprint is a Canadian company and a family-owned business with a long, multi-generational printing history. We began as an offset printing company in 1990 serving businesses and organizations in the National Capital Region. While we continue to provide printing services in Ottawa, we have since expanded to serve clients throughout Canada and beyond. We are proud to be a printing services provider to a wide range of clients across North America. As a qualified supplier to various government departments, we have implemented meticulous quality control measures. We use these same measures for all of our clients, from non-profit to public and private companies. One of our goals is to create innovative products and unique solutions for our customers. We use tools from Esko’s and EFI’s catalogue of programs to help streamline and expedite this process, as well as equipment from Heidelberg and Xerox to deliver a finished product.

Description:

We are looking for a strategic and creative Marketing Manager to develop, establish and maintain marketing strategies to meet organizational objectives. The individual chosen will be in charge of the effective management of the marketing, advertising and promotional activities of the organization.

Daily Tasks and Responsibilities:

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Be in charge of marketing budget and allocate/invest funds wisely
  • Measure and report performance of marketing campaigns, gain insight and assess against goals
  • Manage other members of the marketing department

Knowledge and Skill Requirements:

  • BS/MS degree in marketing or a related field
  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Good taste, a sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement